The policy reflects Facebook’s latest plan for what it acknowledges could be an unusual election. But it only goes so far: Though the limitations on new advertisements will come into force the week before Election Day, many states allow early or mail-in voting that can occur before the policy takes effect.
Zuckerberg said campaigns will be able to keep running ads purchased before the final week of the election — even if they contain misinformation — because fact-checkers and journalists will have had ample time to scrutinize them before election day.
Facebook’s temporary restrictions on political advertising will lift after Election Day, the company told CNN, indicating it does not believe the same preemptive precautions are necessary in anticipation of a chaotic election with ambiguous results.
Zuckerberg said that following the election, Facebook will apply a contextual label to posts by any candidate or campaign that attempt to claim victory before official results are available. The company will rely on results reported by Reuters as well as a coalition of other news organizations known as the National Elections Pool. Separately, Facebook will also apply contextual labels to posts that seek to delegitimize the results, but it is unclear whether either policy will extend to political ads.