Netflix to partner with Walmart to sell ‘Squid Game’ merchandise and other products online

Netflix to partner with Walmart to sell ‘Squid Game’ merchandise and other products online

Netflix NFLX Inc. is teaming up with Walmart WMT Inc. to create a digital storefront on the retailer’s website that will sell merchandise tied to hit shows such as “Stranger Things” and “Squid Game,” the companies said.

The partnership is part of Netflix’s broader strategy to develop new revenue streams beyond its core subscription business and market its content away from its own platform.

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