After a 45-year interval, the African Travel Commission has been revived and repositioned to promote intra-African travel and tourism activities.
The Executive Director of ATC, Lucky George, in a statement on Tuesday, said Africa had finally found its voice following the revival of the continental body that helped shape global tourism activities between 1965 and 1975.
According to him, the ATC, which was established in 1965 and operated up to 1975, was to function just like the European Travel Commission shortly after many African countries gained independence from colonial powers.
He said the ATC was established as a regional voice for Africa, adding that due to the reforms it initiated then, the International Union of Official Travel Organisations was transformed into World Tourism Organisation before it was retransformed in 2014 into the United Nations World Tourism Organisation.
George said, “ATC’s contributions also led IUOTO to initiate September 27 every year as the globally celebrated World Tourism Day.
“The newly revived commission, working with stakeholders in both the private and public sectors in the tourism industry on the continent, would actualise the dreams of improving intra-African tourism.
“As we look forward to working with critical stakeholders in both private and public sectors, we hope with the new ATC that is now expanded to include all national tourism agencies, tourism federations, and institutions, the dream of elevating intra-African tourism can eventually be achieved.”
ATC is a non-profit organisation established to provide a platform where tourism officials and business professionals could meet and collaborate, as well as connect experts and stakeholders that have shared vision across the travel and tourism industry in Africa.
George said, “Its activities are to be implemented by the executive unit based in Accra, Ghana, under the guidance of the board of directors, and with the support of a number of expert groups.”
He added that the mission of ATC remained to promote intra-African travel and sell the continent to the rest of the world.
According to him, membership is open to all national tourism agencies of the 55-member countries in Africa, as well as to all private-sector National Tourism Federations.
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